Importance of Relationship Marketing Part I

Importance of Relationship Marketing

Why focus on relationship marketing?

Customer relationships are the lifeblood of every good company. Relationships between a company and their customers, distributors, employees, referral sources, are vital to continued, sustained growth, and stability. Loyal relationships with these valued individuals make for a strong bottom line. So, why do so few companies focus on customer relationship marketing? That's a great question, and probably the most frequent answer is lack of understanding of the potential profits in keeping existing customers happy versus constantly acquiring new ones.

When you consider that two-thirds of customers switch from one company to another because of a perceived attitude of indifference from the former company, it makes sense to focus as much attention on customer retention as you do on customer acquisition. Don't be a victim of indifference. Develop a good relationship marketing program that takes into consideration both customer relationship marketing, and customer acquisition through relationship marketing. With well-planned relationship marketing efforts, like a greeting card campaign using our system, you can impact retention -- and that will impact the bottom line.


According to customer relationship management experts, companies can increase revenue by 50% if they retain only 5% more of their customers. Don't you want your share of that revenue? Our system is the way to put the process of keeping those dollars on autopilot.

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